Even before firefighters could extinguish the fire at Hashem Foods factory, the Sajeeb Group chairman, Abdul Hashem, quickly denied any responsibility for the fire that killed more than 52 workers. And as the search for the bodies of missing women and girls working in the factory had only just started, Sajeeb Group shut down its website and left this notice.

We pray for the Salvation of the souls of those lost their lives in the fire that broke out in the Sezan Juice Factory of Hashem Foods Limited. In this exhaustion, we stand and will stand by the families of the injured and the dead. Hashem Foods Limited is deeply shocked and saddened by the accident. The prayers and cooperation of all are desirable to overcome this situation. Hashem Foods Ltd.

What this replaced was the image several local and international brands manufactured under license by Hashem Foods and Sajeeb Group.

This included Tang, Cadbury Bourn Vita and Oreo brands of Mondelez International featured in the Sajeeb Group website along with Shezan of Pakistan-based Shezan International and Kolson also Pakistan-based. Kolson is a subsidiary of Lotte Corporation in South Korea. Also featured is the Nocilla brand of the Spanish company Idilia Foods.